How long should the total service time for a guest ideally be?

The ideal total service time for a guest should be less than 3:30 minutes. This time frame emphasizes efficiency and speed, which are crucial in the fast-paced environment of a drive-in service like Sonic. Minimizing total service time enhances customer satisfaction, as it allows guests to receive their orders quickly without unnecessary delays. Meeting or exceeding this benchmark can lead to repeat business and positive word-of-mouth referrals, factors that are essential for success in the competitive quick-service industry. Observing this standard helps ensure that customers have a pleasant dining experience, encouraging them to return and engage with the brand. Maintaining a service time below 3:30 minutes reflects a commitment to speed and efficiency that customers expect from a drive-in experience.