How should you respond when a customer repeatedly hits the red button for attention?

When a customer repeatedly hits the red button for attention, the appropriate response is to approach promptly to assist. This response is essential for maintaining high levels of customer satisfaction and service quality. Customers use the red button to signal their need for assistance, and a delayed response can lead to frustration and an impression of poor service.

By responding promptly, you demonstrate attentiveness and a commitment to serving the customer's needs. This proactive approach helps ensure that any issues the customer may be experiencing can be addressed quickly, fostering a positive experience. Additionally, customers appreciate when their calls for help are taken seriously, reinforcing their trust in the service provided by Sonic.

In contrast, ignoring the button unless it becomes loud can lead to a negative experience for the customer, making them feel undervalued. Waiting for them to stop hits the button shows a lack of urgency and might damage the relationship. Calling for a manager might be appropriate in situations beyond your control, but for general requests for assistance, directly helping the customer is the best course of action.