What advantage does promoting local events provide for Sonic?

Promoting local events provides a significant advantage for Sonic by attracting more business through community engagement. When Sonic becomes involved in local events, it builds strong relationships within the community, fostering a sense of loyalty among customers. This engagement can lead to increased foot traffic, as community members are likely to visit Sonic not only for the food but also to support their local brand and participate in community activities. Additionally, being visible at local events creates opportunities for word-of-mouth marketing, where satisfied customers share their positive experiences with others, further boosting business. Engaging with the local community can also enhance brand reputation and awareness, making Sonic a go-to destination in that specific area.