What is the expected experience for guests regarding service speed?

The expected experience for guests regarding service speed at Sonic is a focus on quick and satisfying service. This emphasis on speed is essential in fast-food environments, where guests typically expect their orders to be taken and delivered promptly. Quick service promotes customer satisfaction, encourages repeat visits, and aligns with Sonic's business model, which prioritizes efficiency and fast-paced dining experiences.

In a drive-in format, guests often anticipate that their meals will be served swiftly, allowing them to enjoy their food without unnecessary delays. This aligns with the brand's reputation for convenience and rapid service, distinguishing it from sit-down restaurants that may offer a more leisurely dining experience. Therefore, ensuring that guests receive their orders quickly not only meets their expectations but also enhances overall customer satisfaction and loyalty.