What is the service time goal for drive-thru orders?

The service time goal for drive-thru orders is set at 2:30 minutes or less to ensure a quick and efficient experience for customers. This target is established to enhance customer satisfaction by minimizing wait times, which is crucial in a fast-paced environment like a drive-thru. Achieving this goal not only reflects positively on service efficiency but also encourages repeat business, as customers are more likely to return if they can expect speedy service. Levels of service that exceed this time can lead to frustration and a potential decline in customer loyalty. Hence, maintaining service within this timeframe helps Sonic uphold its commitment to fast, friendly service, which is a key component of its brand identity.